EA Unveils Cover Athletes for Grand Slam Tennis 2

EA Sports Grand Slam Tennis 2

EA Sports Grand Slam Tennis 2

Electronic Arts (EA) has announced that tennis stars John McEnroe, Novak Djokovic and Maria Sharapova will grace the global cover of EA Sports Grand Slam Tennis 2, available in stores worldwide by Feb. 10, 2012, and in North America on Feb. 14, 2012.

McEnroe, one of the sport’s most recognizable figures, is exclusive to the EA Sports Grand Slam Tennis franchise. Djokovic and Sharapova hold seven Grand Slam tournament singles titles between them, and Djokovic currently holds the ATP Tour number one ranking.

Alongside the global talent is a roster of elite past and present players from around the world that will adorn regional packaging.

They include John McEnroe, Novak Djokovic, Maria Sharapova (Global), Jo-Wilfred Tsonga, Novak Djokovic, Rafael Nadal (France), Rafael Nadal, Novak Djokovic, Maria Sharapova (Spain), and Roger Federer, Boris Becker, Maria Sharapova (Germany).

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The title will be available for the first time in HD, on the Xbox 360 videogame and entertainment system and PlayStation 3 computer entertainment system, including support of the PlayStation Move controller.

Players can experience the authentic thrill of serving up aces on Wimbledon’s prestigious Centre Court, hitting cross-court winners on the clay courts of the French Open, playing under the bright lights at the U.S. Open or working on their serve and volley game at the Australian Open.

EA Sports is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, interactive technology, global videogame competitions and digital experiences. Electronic Arts is a leading global company offering digital interactive entertainment.

 

Steve Jobs Statue Unveiled in Budapest

Steve Jobs Statue

Steve Jobs Statue

Software company Graphisoft, Graphisoft Park, and Aquincum Institute of Technology (AIT)-Budapest dedicated a statue honoring the late Steve Jobs in Budapest’s Graphisoft Park on Wednesday, Dec. 21.  

Commissioned by Graphisoft founder and chairman of the Board, Gabor Bojar, the statue is claimed to be the first in the world honoring the late founder of Apple, who passed away on Oct. 5.

[ Also Read: Apple Builder Steve Jobs Passes Away at 56 ]

Crafted by Hungarian sculptor Erno Toth, the life-like bronze statue stands near the entrance of architectural software maker Graphisoft’s Budapest headquarters. 

According to Graphisoft, the relationship between Graphisoft and Apple can be traced to the 1980′s, when Jobs came across the first version of Graphisoft’s ArchiCAD software at the 1984 CeBIT in Germany. 

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Five Bitter Truths about Social Media

Those who don’t understand the basics of bits and bytes blindly believe that online social media has so far been the most attractive tech sensation of the 21st century. But you must not ridicule them because such believers are living in dark. They deserve your sympathy rather than scorn.

By Rakesh Raman

To help them step into the realm of light from the perpetual darkness in which they live, here I come with some of the most revealing facts about social media.

Five bitter truths about social media:

1. Inflated Numbers: The most mischievous hype around social media properties is spread not by the users but by the property owners. If Facebook, for instance, claims it has over 800 million active users on the site, it’s nothing but a blatant lie. Its very statement of ‘active users’ is surrounded by a lot of ambiguity.

Twitter’s 300 million and Linkedin’s 120 million users are just numbers – nothing less, nothing more – while social networking is totally missing on all these sites. The actual number of real social networkers is not even 10 percent of their tall claims.

2. Lack of Activity: While majority of the Facebook subscribers never show up after creating their accounts, some who come back, mostly waste time in playing social games on Facebook for which the social networking site can’t claim credits.

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Five Things to Change Our Lives in Five Years

IBM 5 in 5

IBM 5 in 5

Tech major IBM has unveiled its sixth annual “IBM 5 in 5″ – a list of innovations that have the potential to change the way people work, live and interact during the next five years. These are:

1. People power will come to life.

Anything that moves or produces heat has the potential to create energy that can be captured. Walking. Jogging. Bicycling. The heat from your computer. Even the water flowing through your pipes.

Advances in renewable energy technology will allow individuals to collect this kinetic energy, which now goes to waste, and use it to help power our homes, offices and cities.

Imagine attaching small devices to the spokes on your bicycle wheels that recharge batteries as you pedal along. You will have the satisfaction of not only getting to where you want to go, but at the same time powering some of the lights in your home.

[ Also Read: Five Bitter Truths about Social Media ]

Created energy comes in all shapes and forms and from anything around us. IBM scientists in Ireland are looking at ways to understand and minimize the environmental impact of converting ocean wave energy into electricity.

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Payvment Mobile Shopping Solution on Twitter

Mobile Shopping on Twitter

Mobile Shopping on Twitter

Payvment, a Facebook e-commerce platform, has launched a new mobile shopping experience optimized to support Twitter’s new design.

Shoppers can now click on a tweet in their stream to learn more about a featured product and immediately purchase it – or click “want” to add the product to their Wish List on their Payvment profile, making it easy to shop and share on the go.

[ Also Read: Twitter Followers to See Launch of Mars Rover ]

With thousands of product tweets being generated from Payvment storefronts every day, Twitter has become a primary vehicle for Payvment sellers to promote their products and for shoppers to discover and share them, says the company.

Since 43 percent of people access Twitter from their mobile devices, optimizing the discovery and purchase experience for the new Twitter mobile environment was a key priority for Payvment’s product team, according to Payvment.

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“Social commerce is all about driving product discovery, so it’s essential for shoppers to be able to stay close to the products, sellers and brands they care about through all their social touch points, including mobile,” said Christian Taylor, CEO and co-founder of Payvment.

“We’ve made it faster and simpler for shoppers to find, purchase and share products while they’re surfing their Twitter stream on mobile, which we know will dramatically grow the reach and engagement for our sellers and their products.”

Payvment, Inc., a venture-backed startup, made this announcement Wednesday, Dec. 14.

Kondoot Social Network for Live Video Broadcasting

Kondoot Social Network

Kondoot Social Network

Kondoot, claimed to be the first social network that allows consumers, business professionals and celebrities to broadcast live video to their friends, family, clients and fans, is making its debut this week in the U.S.

Kondoot is creating a new market segment — Social Live Video — a combination of a social network and live video and offers a full suite of free video options including public live broadcasts, recorded broadcasts and video chats as well as games, instant messaging and more. Free Kondoot iPhone and Android apps allow users to broadcast live from virtually anywhere. It was announced Monday, Dec. 12.

[ Also Visit: RMN Content and Communications Services ]

Timed to coincide with its formal market launch, Kondoot is unveiling its paid broadcasting system enabling celebrities, musicians, athletes, authors, businesses offering live webinars and others to market private broadcasts to fans and customers.

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How to Use Digital Media to Sell Movies

Mission Impossible—Ghost Protocol

Mission Impossible—Ghost Protocol

As digital convergence is fast happening in the advanced entertainment markets, top companies are using digital, new-media platforms extensively to woo the consumers.

Paramount Pictures and Coke Zero say they will team up to present the live Mission Impossible—Ghost Protocol movie premiere in Rio de Janeiro, Brazil on Dec. 14. The live red carpet event will air online beginning at 7:00 p.m. BRST/ 4:00 p.m. EST / 1:00 p.m. PST.

It will feature a live performance by Grammy-nominated DJ & Producer Tiesto, who will unveil his brand new re-mix of the famed Mission: Impossible theme song, written by Lalo Schifren, for the first time ever.

This special red carpet event will be streamed free at CokeZero.com/Mission, MissionImpossible.com, Livestream.com/MissionImpossible, http://www.facebook.com/tiesto and Coke Zero on Facebook

The film’s star and producer Tom Cruise, co-star Paula Patton, director Brad Bird and other special celebrity guests will be on-hand in Rio for live interviews with hosts Quddus and Carla Lamarca.

[ Also Visit: RMN Content and Communications Services ]

Like Paramount, earlier Universal Pictures and NowLive brought fans a virtual world premiere of the latest chapter of the explosive franchise built on speed, Fast Five, from Rio de Janeiro, Brazil. (Read: Go Online for Virtual World Premiere of Fast Five)

Also, Paramount Pictures teamed with Livestream to present the live movie premiere of Justin Bieber: Never Say Never. The live 2 1/2-hour purple carpet event marked the first time Paramount streamed a movie premiere exclusively on Livestream. (Read: Justin Bieber Live Movie Premiere on Livestream)

And leveraging microblogging service Twitter, Paramount Pictures had launched the movie trailer for its film, SUPER 8, from writer/director J.J. Abrams and producer Steven Spielberg, in partnership with Twitter. (Read: Now Even a Movie Trailer on Twitter)

Microsoft Tag and Universal Pictures announced a campaign to promote “Bridesmaids,” the comedy from producer Judd Apatow and director Paul Feig. For mobile marketing, Universal, through the Tag campaign, decided to enable smartphone users to interact with full-page ads that would run in several magazines. (Read: How to Get Connected with Bridesmaids Using Tag

As part of this special live-stream, Coke Zero, Tiesto and Mission Impossible—Ghost Protocol fans will be able to ask cast members questions directly from the Livestream chat. In addition, fans will have the opportunity to experience highlights from the multi-city global tour the cast and filmmakers have completed, including stops in Japan, Korea, India, Dubai, France, Germany, Spain, Australia, Russia and Italy.

[ Also Read: Bollywood Beauty Priyanka Chopra Goes Universal ]

Mission Impossible—Ghost Protocol is directed by Brad Bird, written by Josh Appelbaum & Andre Nemec and is produced by Tom Cruise, J.J. Abrams and Bryan Burk.

Blamed for the terrorist bombing of the Kremlin, IMF operative Ethan Hunt is disavowed along with the rest of the agency when the President initiates “Ghost Protocol.”  Left without any resources or backup, Ethan must find a way to clear his agency’s name and prevent another attack.

To complicate matters further, Ethan is forced to embark on this mission with a team of fellow IMF fugitives whose personal motives he does not fully know.

Mission Impossible—Ghost Protocol opens in IMAX and other select locations beginning Friday, Dec. 16 and nationwide (U.S.) on Dec. 21, 2011.

In the picture above: Jeremy Renner, Tom Cruise, Paula Patton and Simon Pegg

Photo courtesy: Mission Impossible

Singha Beer to Paint Facebook Walls

Singha on Facebook

Singha on Facebook

Singha Beer has launched Singha’s Global Tag Takeover at Facebook.com/SinghaWorld, an application allowing fans of Singha Beer on Facebook to have their friends’ Facebook walls painted over with stylized versions of the Singha logo, share videos and enter a sweepstakes.

[ Also Read: Seven Serious UX Flaws on Facebook ]

“Singha’s Global Tag Takeover allows fans to share our new commercials with their friends worldwide while engaging with the Singha Beer brand and campaign in an innovative, spirited way,” said Boon Rawd Trading International Co., Ltd. branding and event manager Theerathip Mahaguna.

Earlier, T.G.I. Friday’s had announced its Buy Your Friend A Beer App for Facebook users.

[ Also Read: Why Bacardi Too Wants to Chase Facebook Likes ]

The Singha application prompts users to share the videos by first “tagging” friends’ Facebook walls with stylized Singha mythical lion artwork. By viewing and sharing the videos and tagging their friends’ walls, fans of Singha Beer are eligible to enter for a chance to win a Singha Black Book tagged by an international artist.

[ Also Visit: RMN Content and Communications Services ]

Singha’s Global Tag Takeover and new Singha Beer commercials were developed by advertising and marketing services agency Gertrude.

Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., a brewery in Thailand, which was founded in 1933.

In the picture above: Singha Beer Commercial with Artist, Kofie One, in San Francisco_Art Screen Shot

 

Top 10 Technology Trends for 2012: Deloitte

Deloitte announced Thursday the research findings from its 3rd annual “Tech Trends 2012″ report, which identifies and predicts the top 10 emerging and disruptive technologies that are expected to play a crucial role in how businesses are anticipated to operate globally in 2012 and beyond. 

Deloitte’s “Tech Trends 2012″ distinguished the technologies in two categories: “(Re)emerging Enablers” and “Disruptive Deployments.”

(Re)emerging Enablers are five technologies that many CIOs have spent time, thought and resources on in the past, but deserve another look this year.

[ Also Read: Keep Your Friends Close and CIOs Closer ]

Disruptive Deployments are five additional technologies that showcase new business models and transformative ways to operate. The 10 predicted technologies identified for 2012 are:

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Is Social Media a Source of Business Risk?

A new study claims that cyber threats and online social media will become increasingly significant sources of business risk in 2012. Control Risks, a leading business risk consultancies, launched Monday RiskMap 2012, its annual review and forecast of business risk for the year ahead, including regional outlooks, and a rating of political and security risk in 173 countries.

International business faces intensifying volatility in 2012, driven from above by political instability and economic uncertainty, and from below by social protest and increasing scrutiny of corporate practices.

The study says many governments appear ill-equipped to manage severe economic challenges in 2012. Global growth prospects remain hostage to debt and political crises in the European Union and the US, and fast-growing emerging markets are not immune to potential recession.

[ Also Read: Can Obama Jobs Plan Reduce Poverty in America? ]

High, volatile food and fuel prices, meanwhile, will continue to aggravate social and economic tensions – especially in developing countries.

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