The new offerings span a wide variety of big data and business analytics technologies across multiple platforms from mobile devices to the data center to IBM’s SmartCloud.
Now employees from any department inside an organization can explore unstructured data such as Twitter feeds, Facebook posts, weather data, log files, genomic data and video, and make sense of it on the fly as part of their everyday work experience.
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IBM has unveiled its new software that aims to bring the power of managing and analyzing big data to the workplace. Whether in the office or on the road, employees can now gain actionable insight anytime, anywhere from the broadest range of data and put it to work in real-time.
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The company says it is placing the power of mobile analytics into the hands of iPad users with a free software download at Apple’s iTunes Store: http://bit.ly/r68A04. The new software is designed to help employees in key industries such as financial services, healthcare, government, communications, retail, and travel and transportation use and benefit from business analytics on the go.
Organizations of all sizes are struggling to keep up with the rate and pace of big data and use it in a meaningful way to improve products, services, or the customer experience.
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Every day, people create the equivalent of 2.5 quintillion bytes of data from sensors, mobile devices, online transactions, and social networks; so much that 90 percent of the world’s data has been generated in the past two years.
Every month people send one billion Tweets and post 30 billion messages on Facebook. Meanwhile, more than 1 trillion mobile devices are in use today and mobile commerce is expected to reach $31 billion by 2016.
A 2010 IBM/MIT Sloan Management Review survey of 3,000 executives across 30 industries from 100 countries reveals that 60 percent of respondents said they have more data than they can effectively use.
A new IBM study of 1,700 chief marketing officers from 19 industries and 64 countries further exposes this issue with 71 percent saying their organizations are unprepared to handle the explosion of big data.
To address these challenges, IBM is delivering new analytics and information management offerings, and skills resources to make it easier to explore and capitalize on big data. IBM made this announcement Monday, Oct. 24.