Bridal Fashion

Bridal Fashion

An online wedding planning resource TheKnot.com has launched wedding and fashion videos online. Brides on the site can now access videos of their favorite dresses while browsing photos, watch exclusive live streaming of Bridal Fashion Week on this site and Facebook, and provide real-time feedback on all the looks via Facebook Chat.

Meanwhile, nearly half (48%) of brides-to-be update their Facebook data with new name or relationship status within a day of taking their vows. And 2 in 5 (44%) brides are interested in doing whatever it takes to get their fifteen minutes of YouTube fame, like a choreographed dance down the aisle or first dance.

These are among the findings of the fifth annual “What’s on Brides’ Minds” survey by David’s Bridal. It reveals that there are some new twists changing up the tried-and-true wedding rituals. (Read: What Brides Do on Facebook and YouTube)

[ Also Read: How to become a Facebook Star: 10 Tips ]

“We know brides are hungry for wedding planning information on multiple platforms,” believes Alison Salat Bernstein, vice president of development for TheKnot.com.

With more than 600 videos, including the runway shows of nearly 30 different designers, the site covers different topics for brides and carries wedding-related online videos.

[ Also Read: When Beauty Shows Up on Social Media ]

From hair and makeup tutorials and city guides to wedding gown trends, live runway fashion shows and flower and décor ideas, TheKnot.com offers content for brides.

Beginning in November, The Knot Ultimate Wedding Planner app on the iPhone and iPad will enable brides to view the collections and dresses straight from Bridal Fashion Week, as well as a collection of etiquette and wedding planning videos, says the company.

The Knot is the flagship brand of XO Group Inc., a global media and technology company devoted to weddings, pregnancy and everything in between, providing young women with the information, products and advice they need to guide them through the most transformative events of their lives.

Photo courtesy: The Knot

 

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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