Digital media company Yahoo! has introduced its first full slate of original, premium, TV-quality web shows in tandem with the beta of its re-vamped video destination, Yahoo! Screen (http://screen.yahoo.com).
Yahoo!’s new original shows star top Hollywood talent including Judy Greer (The Descendants, Arrested Development), Niecy Nash (Reno 911, Dancing with the Stars), Cameron Mathison (All My Children, Dancing with the Stars), Morgan Spurlock (Super-Size Me, 30 Days) and others.
Seven of the eight shows are live now with new episodes airing Mondays. Morgan Spurlock’s show, “Failure Club” will premiere on Yahoo! in November. This slate of shows adds to Yahoo!’s existing video programming.
Yahoo! has also announced a new way to discover and connect with the content on both Yahoo! and Facebook. Beginning with Yahoo! News in the U.S. and IntoNow from Yahoo!, the mobile app to discover and discuss TV shows, Yahoo! is putting people’s friends front and center to usher in a new way of connecting around content socially. (Read: Facebook Friends as Social Editors of Yahoo! News)
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In addition, Yahoo! Screen is being developed to house the most comprehensive collection of premium video content on the Web and upgrades Yahoo! Video, the company’s existing video site.
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Visitors to Yahoo! Screen will find:
- Yahoo!’s entire line-up of original shows, including “Primetime in No Time,” “The Thread,” “The Daily Ticker,” and more
- Expanded library of third-party long- and short-form video from sources including: Hulu, CBS, Howcast, Turner Sports, UFC, Revision3, and more than 70 other leading video content creators
- Easy-to-navigate category pages – News, Sports, Finance, TV, Movies, Lifestyle and Comedy — featuring individual show pages and topic pages, all editorially programmed to surface the most popular and interesting videos
“This is next generation television, available anytime, anywhere, with something for everyone.,” said Mickie Rosen, senior vice president of Yahoo! Media Network.