Paramount Pictures will debut Paranormal Activity 3 exclusively in cities where the most fans “Tweet To See It First”. This campaign, launched Wednesday, is open to fans worldwide.
Paranormal Activity 3 will premiere on October 18th in the top 20 cities with the most tweets, 3 days before the film’s global release.
“The support of this franchise from the online community is phenomenal. We again look to reward them for that support by offering them the chance to see it first, this time expanding our reach globally,” said Rob Moore, vice chairman of Paramount Pictures.
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To vote, fans can go to http://www.ParanormalMovie.com and select their city from a global map, which will also serve as the point of entry to create a tweet with a special set of hash tags that link directly to Twitter.