Yahoo!, the leading digital media company, has announced a new way to discover and connect with the content on both Yahoo! and Facebook.
Beginning with Yahoo! News in the U.S. and IntoNow from Yahoo!, the mobile app to discover and discuss TV shows, Yahoo! is putting people’s friends front and center to usher in a new way of connecting around content socially.
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The move marks a new phase in Yahoo!’s relationship with Facebook and a milestone in Yahoo!’s strategy to infuse increasingly social and personalized experiences across the company’s global portfolio of premier digital media content, says the company.
“The world’s most interesting content and editorial is on Yahoo!, and now more than ever our audience looks to their friends for inspiration on what to read and watch from our vast network,” said Blake Irving, chief product officer, Yahoo!.
“Through our seamless integration with Facebook, we’re promoting your friends to the status of social editors on Yahoo!, making it simple to let your friends guide you to more stories, shows, and information than ever before.”