Burberry partnered with Twitter to create a live ‘Tweetwalk’ show, premiering the Spring Summer 2012 collection with instant backstage Twit pics of every look live from London’s Hyde Park show space.
Every look was shared before the models hit the runway, allowing followers to view the collection moments before anyone else. Images can be viewed in full using Twitter’s new media gallery photo functionality, says Burberry.
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Over 1500 guests attended the Burberry Prorsum Spring Summer 2012 Womenswear show in London’s Hyde Park.