Orange will roll-out interactive SMS and MMS advertising across its European footprint in 2010. To help localise interactive offers, Orange has formed partnerships with various providers, including Blyk in the UK and Velti in Spain. | Details

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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