Apple TV 3.0 software featuring a redesigned main menu will make navigating your favorite content simpler and faster. Recently rented or purchased movies, as well as other content including TV shows, music, podcasts, photos, and YouTube, are accessible directly from the new main menu.

The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229.

“The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content,” said Eddy Cue, Apple’s vice president of Internet Services.

“HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.”

Now Apple TV users can enjoy Genius Mixes through their home theater system and listen to up to 12 endless mixes of songs, automatically generated from their iTunes library. 

Users can also enjoy Internet radio, allowing them to browse and listen to thousands of Internet radio stations, as well as tag favorite stations to listen to later. 

Apple TV’s support of HD photos is enhanced with iPhoto Events, which simplifies finding your favorite photos on Apple TV, as well as iPhoto Faces, which gives access to photos organized by people identified in iPhoto.

Further, Apple TV users have direct access to a catalog of over 8,000 Hollywood films on iTunes including over 2,000 in HD video available for rent or purchase, says Apple.

Users can also choose from a selection of 11 million songs, 10,000 music videos, and over 50,000 TV episodes to purchase directly from their Apple TV or browse and enjoy the iTunes Store podcast directory of over 175,000 free video and audio podcasts. 

Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for using on their Mac or PC or all current generation iPods or iPhones. iPod touch or iPhone users can download the free Remote app from the App Store to control their Apple TV with a simple tap or flick of the finger.

Apple TV requires an 802.11b/g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection, and a high definition widescreen TV. Video availability, according to Apple, varies by country.

The company also informs that Apple TV connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports.

Moreover, using high-speed Wi-Fi, Apple TV automatically plays your iTunes content without setup or management.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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