Luxury car makers are not using the full potential of social media in their communications campaigns, according to a new study announced today (Oct. 12) by independent New York-based consultancies MH Group Communications and Forum Strategies & Communications.

The study, “Luxury Auto Brands and their Presence in Social Media,” is an analysis of luxury auto brands and their presence within social networks.

The study covered activity level of communities around specific auto brands across Facebook, Twitter, YouTube, and Flickr. It says German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media.

Read the full article.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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