flotvFLO TV Incorporated, a provider of FLO TV live mobile TV service and a wholly owned subsidiary of Qualcomm, has introduced FLO TV Personal Television.

The idea is to let consumers watch their favorite news, live sports, children’s programming, and entertainment on a dedicated device for mobile TV viewing. The FLO TV Personal Television will be available for purchase this holiday season at leading retailers in the U.S.

The device, says the company, receives live and time-shifted content over the FLO TV dedicated multicast network with no buffering, downloading, or waiting to view content. With the swipe of a finger, consumers can channel surf through the FLO TV service’s extensive programming lineup.

FLO TV Personal Television subscription service starts at $8.99 per month and the device will be offered at a manufacturer’s suggested retail price of $249.99.

The device has a 3.5-inch diagonal screen and measures 4.4 inches by 3 inches by .5 inches and weighs about 5 ounces. Its battery supports over 5 hours of active FLO TV viewing or 300 hours standby.

The product utilizes a capacitive touch-screen for navigation. It also includes features to enhance the TV experience, including a built-in stand allowing the device to be positioned upright on flat surface, built-in stereo speakers making it easy to watch TV with others, and the ability for users to set reminders for their favorite programming.

FLO TV quotes market research firm TeleAnalytics to reveal that the broadcast mobile TV market is expected to reach $2.8 billion and will serve 50 million users in North America by 2013.

Photo courtesy: FLO TV

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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