Google Sites ranked as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18% during the past year. It dominated in two emerging Internet markets of India and Brazil, says comScore.
Nearly 75% of all Internet users worldwide visited the Google Sites property, which accounted for 9.4% of all time spent online. Nearly one out of every ten minutes a person spends online around the world is spent on a Google site.
Google usage is more prevalent in certain global markets than others. Two particular markets stand apart from the rest in terms of their dependence on Google: Brazil and India. In July, 29.8% of total time spent online in Brazil was spent on Google Sites, with India only slightly lower at 28.9%. The next highest global market was Ireland at 15.9%.
In Brazil, Google Sites accounts for 89.5% of all searches conducted, while Google Orkut has a dominant position in social networking (96.0% of time spent), as does Google Maps in the maps category (70.9% of time spent) and Google-owned YouTube in the multimedia category (91.6%).
In India, Google Sites accounted for 88.4% of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2%), maps with Google Maps (63.9%), multimedia with YouTube (82.8%). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6%) and email with Gmail (46.8%).
The data was released Monday, September 14.