NAVTEQ, a leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions says McDonald’s Europe is taking steps so that its many restaurants throughout Europe are included and placed in the NAVTEQ map. 

The company’s programme, NAVTEQ Direct Access, will help McDonald’s to make its locations visible to customers on the move.

According to NAVTEQ, McDonald’s Europe has provided NAVTEQ with location information for more than 5,500 of its restaurants in 16 European countries (1,192 in UK) on this medium. Each entry indicates where drive-in facilities are available.

“With on average 100 million uses of NAVTEQ data every day, Direct Access is a means of providing merchants direct links to loyal and potential customers on the verge of purchase,” adds Andrew Little, director, NAVTEQ media solutions.

Among other features, the programme collects merchants’ brand icons, which are then available to NAVTEQ customers to display in their navigation devices, application, or portals.

“As NAVTEQ releases updated maps every three months, we can regularly reflect changes in our fast-moving business,” comments Eric Bourgeois, ERDDS (European Restaurant Development and Design Studio), senior director, McDonald’s Europe.

McDonald’s Europe is the region’s leading food service retailer with more than 6,600 restaurants in 40 countries serving 12 million customers a day.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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