According to a comScore study released Monday (Aug. 31) of the global search market, more than 113 billion searches were conducted in July 2009, representing a 41% increase versus year ago. Google Sites attracted more searches than any other search engine with 76.7 billion searches conducted, or 67.5% market share.

Yahoo! Sites ranked second worldwide with 8.9 billion searches (7.8% share), followed by Chinese search engine Baidu with 8 billion searches (7.0% share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94%) among the top ten.

Among the five global regions, Europe accounted for the highest share of searches at 32.1%, followed by Asia Pacific (30.8%) and North America (22.1%). According to researcher comScore, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher.

Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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