oneappbMicrosoft OneApp is a new software application that enables low-cost mobiles to access apps such as Facebook, Twitter, Windows Live Messenger, and other apps and games. The target is emerging markets.

Launching first with Blue Label Telecoms in South Africa, OneApp will be used as part of the new and upcoming release of its mibli consumer mobile service.

As a result of a strategic relationship with Blue Label Telecoms, mibli, powered by Microsoft OneApp, will ship with more than a dozen new mobile apps, says Microsoft. Additional apps will be available in the future, focusing on areas such as healthcare. Consumers in South Africa can download and install mibli for free.

According to Microsoft, OneApp was designed from the ground up to enable mobile apps to be accessed by feature phones with limited memory and processing capability. For customers, OneApp appears on their phone as a single application where they can access their mobile apps.

It includes cloud services that help offload processing and storage from the phone to the Internet.

Software developers can write new apps for OneApp using industry standards such as JavaScript and XML. The OneApp software developer kit is expected to be available for developers by the end of 2009.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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