pboybPlayboy.com, a leading men’s website, has announced the promotion of Scott Smith, previously the site’s senior editor, to editor and director of content. In his new role, Smith will oversee the editorial content of the site and help expand online awareness of the brand.

He is based in the company’s Chicago headquarters and reports to Jimmy Jellinek, editorial director of Playboy magazine and Playboy.com.

“Scott’s managerial experience and expertise in the digital space make him the perfect choice to oversee the site,” said Jellinek.

Of late, Playboy has taken a series of steps toward its brand promotion in a media market, which is increasingly getting cutthroat. Recently, it joined hands with Bondi Digital Publishing to offer a public beta version of the site http://www.playboyarchive.com to bring some relevance to the old content. The website brings a collection of digital back issues of Playboy Magazine from 1954 through 2007 without charge.

Moreover, Playboy site had roped in Mzinga, a social media solutions provider for its site. It aims to maintain a more active dialogue with users to further enhance customer loyalty, broaden its market reach and subscriber base, and create greater value for online advertisers, Mzinga had said.

With its eyes on corporate segment, recently, Playboy had revealed the names of America’s 10 sexiest women on top.

Smith, 34, came to Playboy.com with a strong writing and editing background, and expertise in both the technology and entertainment fields, says the company.

Prior to joining the company, he served as Time Out Chicago’s web editor.  He began his writing and editing career at the Gothamist network’s Chicagoist.com.

Smith holds a bachelor of science degree in communications from Ohio University.

Photo courtesy: Playboy

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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