Offered by comScore in Canada, the Ad Metrix service in digital media campaign planning and buying aims to provide information on where display ads are viewed online and the demographic composition of the audiences reached. 

According to comScore, the service captures multiple varieties of display advertising, including static banners, rich media and video ads.

Ad Metrix modules are here.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s