Yahoo! has launched a website – Yahoo! Deals – to provide daily deals, online coupons, grocery coupons, local coupons, store circulars, and exclusive deals. The site also debuts social and community features as well as money-saving video content.

Yahoo! reveals that web searches for “printable coupons” on Yahoo! are up 50% in 2009, compared to the same time in 2008, and up 135% compared to 2007.

Also, the most popular coupon-related web searches in the past month have been for pizza restaurants, major retailers and, grocery coupons.

The Yahoo! Deals site aims to save people money with bargains and printable coupons for everyday and special purchases.

In a recent Yahoo! survey, 43% of participants said they are using coupons more since last year. They also cited that easier access to coupons would motivate them to use coupons more often, a sentiment stated by 76% of women.

That said, the majority of people polled feel that there are not currently enough coupons for things they want to buy and nearly half actually think coupon hunting is a chore. Less than a fifth of consumers have a “go-to” online site and almost 80% think the process of finding coupons is difficult.

Additionally, the survey asked how pride factors into couponing. Saving money makes people feel good as 59% stated that “they feel great when buying things with coupons.” This trend is much stronger for women, with a greater percentage of men feeling embarrassed when using coupons.

Yahoo! Deals also provides a Twitter feed that churns out deals in real-time at


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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