Publicis Groupe and Microsoft said Sunday (August 9) they have signed an agreement under which Publicis Groupe will acquire Razorfish, a leading digital marketing agency. The transaction value is nearly $530 million, expected to be provided in a combination of cash and Publicis Groupe treasury shares. 

With this transaction Publicis Groupe wants to strengthen its position in the global digital communications market.

More on Agencies’ business.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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