Cellufun, a mobile social gaming community known as “The World’s Mobile Playground,” has released its summer suite of social games, collectively called “Beach Party.” Women and men are becoming virtual beach babes and surf studs, as they play each of Beach Party’s mini-games: Strut Your Stuff, Sand Castles, and Beach Combing. 

Strut Your Stuff, says Cellufun, is a contest to determine who has Cellufun’s hottest avatar, in which women and men dress up their online personas in sexy beachwear with coordinating jewelry and accessories. 

Then, other users on Cellufun vote for their favorites as “Hot” or “Not.” The hottest beach “babes” and “hunks” are tracked on dynamic leader boards, and Cellufun will crown winners at the end of the summer.

The object of the next Beach Party mini game, Sand Castles, is to build the biggest castle on the beach. To do this, users need to enlist the help of other friends on Cellufun to build sections of their castles. 

But, users must watch out, would-be bullies are waiting to ruthlessly kick over sections of their sand castles, meaning users have to start from scratch. Savvy players will hire security guards to protect their castles and keep the bullies at bay.

Finally, in Beach Combing, virtual treasure hunters recruit their friends to help find buried treasure on the beach. Winners get trophies and virtual prizes for all their hard work sifting through sand, informs Cellufun.

Beach Party is available in 10 languages and can be played on any phone with a data plan, according to Cellufun.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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