This is about an online video discovery and sharing service to let you find the videos of people you follow, cue up moments within them that are worth watching, express your opinion on those moments, and instantly share these “Jump Frames” on Twitter and Facebook.

Once relevant videos have been imported, uShow delivers a way to express your opinion.

“You can pause a video at any moment that interests you and type directly inside the video frame to add your opinion or tag friends,” said Joe Shapiro, founder and CEO of uShow. “It makes the user experience social and fun – especially when you type Twitter and Facebook names in the frames.”

The creation of jump frames is an easy way for bloggers, artists, fans, and friends to share what is worth watching, believes the company.

When friends and followers receive your uShow jump frame, the link opens the uShow player to the exact tagged moment. “I want to ‘cut to the chase’ when my blogger friends send me long videos,” said Shapiro. “Now I can start watching from their jump frame and add my opinion on that frame.”

Content creators including bloggers, celebrities, musicians, and artists can promote themselves with a suite of video tools: webcam capture, file upload, and mobile email. The YouTube video libraries can be imported and jump-framed, says the company.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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