EyeWonder, an interactive digital advertising company, today (July 22) announced its partnership with Fox Home Entertainment and Moxie Interactive. It’ll give viewers the ability to tweet directly in banner ads that promote the availability of “Dollhouse” Season One on Blu-ray and DVD.
The user-initiated rollover ads display tweets from “Dollhouse” star Eliza Dushku’s Twitter feed and invite users to sign in to their own Twitter accounts for an opportunity to share their thoughts on the show.
Once they’ve passed through a moderation module, viewers’ tweets could potentially appear in banner as well, says EyeWonder. The units also feature a photo gallery, video vignettes from the show and commentary from “Dollhouse” creator Joss Whedon.
The ads will run through August 3 on various male-targeted and sci-fi sites.
Twitter is increasingly being used for innovative applications. Recently a tech writer has rolled out his new novel Robojit and the Sand Planet on Twitter network. The serial novel in the form of tweets is live now, at https://twitter.com/robojit