This study released today (June 18) by the Online Publishers Association (OPA) coincides with its “Eyes on the Internet” tour kicking off in San Francisco. “The Silent Click: Building Brands Online” study conducted by comScore, assessed 80 big branding campaigns across 200 of the most trafficked sites. 

Here are the findings.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s