NBC Universal (NBCU) and Microsoft today (June 18) announced a deal to use Microsoft’s Admira television media marketplace to plan and sell national and local broadcast and cable television advertising inventory. 

VivaKi, the Publicis Groupe operation that encompasses Starcom MediaVest Group, Zenith Optimedia, and Digitas, will be among the first agencies to use Admira to help its clients plan and buy media when Admira rolls out later this year.

How Admira works?


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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