Lifetime Television, a women’s television network, has signed a carriage agreement with RaySat Broadcasting Corporation to provide Lifetime programming on AT&T CruiseCast, an in-car entertainment service. 

Under the terms of the agreement, the AT&T CruiseCast service will include Lifetime, which features a robust slate of programming that spans original movies, dramas, comedies, and unscripted series.

Boasting 22 satellite TV networks and 20 satellite radio channels, according to RaySat, AT&T CruiseCast service delivers real-time programming to automobiles via its rear-seat entertainment technology. It says the service surpasses the simple headrest-mounted DVD displays by providing a broad selection of mobile video that, in addition to Lifetime, includes a variety of family, documentary, music, comedy, news, sports and children’s programming.

“Women’s household buying power is a key selling point in the automotive industry. This deal perfectly complements our corporate strategy to make Lifetime Television available to our targeted audience across all platforms,” says Lori Conkling, executive vice president, distribution, Lifetime Networks.

Lifetime Television features programming targeting women. The Network is home to Army Wives, cable’s popular drama for women that will launch its third season on June 7; and Project Runway, the unscripted competition series that will return to television on August 20. 

It will be joined by the all-new companion series Models of the Runway, also debuting on August 20. Other original programs on the Network include the new comedic drama Drop Dead Diva, premiering on July 12; the weekly culinary program Cook Yourself Thin; Rita Rocks, Lifetime’s first original comedy series in ten years; and the reality program DietTribe. 

Lifetime Television also boasts a diverse slate of original movies, including Acceptance, starring Joan Cusack; Sorority Wars, featuring Courtney Thorne-Smith; and Georgia O’Keeffe, with Joan Allen and Jeremy Irons.

RaySat Broadcasting Corporation is a privately held U.S. company that was created to introduce in-car entertainment to the U.S. market under the licensed name “AT&T CruiseCast.”

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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