Audi and Xbox 360 have joined forces for the debuts of the 2010 Audi R8 5.2 FSI quattro and Xbox 360’s “Forza Motorsport 3” later this year. The Xbox-Audi partnership extends beyond the development of the game itself to include a series of marketing and promotional activities.

As Audi has been using technology to promote its brands, it informs that its Audi A4 Driving Challenge app for iPhone passes 3.35 million downloads. The Audi Truth in 24 racing game app reached 467,000 downloads on iTunes in one month. Also, more than 6.5 million movie, game, and digital downloads have been distributed by Audi through new media. (Read: Here’s How Audi, BMW, Nissan Using Tech Gear)

Also, Microsoft is taking a number of steps to achieve higher market performance for its Xbox 360 gaming system. For example, compatible with any Xbox 360 system, the “Project Natal” sensor is said to be the world’s first to combine an RGB camera, depth sensor, multi-array microphone, and custom processor running proprietary software all in one device. Ace filmmaker Steven Spielberg introduced it for controller-free gaming. (Read: Steven Spielberg Introduces “Project Natal”)

A few days ago, Microsoft had announced that sales of Xbox 360 consoles have passed the 30 million mark globally, with its Xbox LIVE community swelling to more than 20 million active members. (Read: Xbox 360 Console Sales Hit 30 Million)

“Forza Motorsport” racing video game came in 2005. When “Forza Motorsport 3” hits the market in late October, it aims to set a new standard for the modern racing game.

Featuring the Audi R8 5.2 FSI quattro prominently on the cover as its “hero” car, the creators of “Forza Motorsport 3” have worked closely with Audi engineers to model the R8 V10 to an intricate degree. 

“Forza Motorsport 3” allows participants to experience the thrill of taking the checkered flag right from the starting line, with the help of driving assists, training modes, and a forgiving game rewind feature.

The 2010 Audi R8 5.2 FSI quattro is expected in showrooms in the second half of 2009. At the February 2009 Boca Raton Concours d’ Elegance charity auction, rights to own the first R8 V10 model in the U.S. sold for a record $500,000, according to Audi of America. 

Audi will officially announce pricing for the sports car in the months ahead. The car will stand as the new top-of-the-line model of the R8 series, which was developed jointly with quattro GmbH. 

Its ten-cylinder engine develops 525 hp, which is capable of delivering good performance. Audi technologies such as quattro permanent all-wheel drive, the lightweight aluminum body, and the all-LED lights are among the features of the new Audi model.

Xbox and Audi will work together on more upcoming cross-promotional opportunities and events, including the Audi Centennial Celebration in August and the “Forza Motorsport 3” launch in late October.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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