At a time when search engines are running out of steam and have become a perpetual pain for the web surfers, Microsoft promises relief. To be deployed worldwide on Wednesday, June 3, Microsoft’s new search at Bing.com aims to help users deal with information overload.

Instead of calling it a search engine, Microsoft says it’s a “Decision Engine” to help people make better decisions. 

“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” said Steve Ballmer, Microsoft CEO. “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search.”

My Techbox Online had analyzed the “Web Search” market in January 2009, saying “the Google-led search brigade comprising Google, Yahoo!, Microsoft, and a few smaller ones will keep thriving on the confusion created around search.” (Read: Future of 10 Global Tech Markets in 2009)

Microsoft says that results from a custom comScore (a web market research company) study across core search engines show that as many as 30% of searches are abandoned without a satisfactory result. The data also showed that approximately two-thirds of the remaining searches required a refinement or requery on the search results page.

As the current search technology is too crude, last month My Techbox Online had tried to find a definition for today’s search engines: “a web-based software utility that searches everything for you except what you want.” (Read: Can Google Search the Stray Dogs?)

According to Microsoft, Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions.

Initially, it’ll focus on four vertical areas: making a purchase decision, planning a trip, researching a health condition, or finding a local business. 

It’ll begin to roll out over the coming days and will be fully deployed worldwide by June 3.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

2 responses »

  1. James Bower says:

    Great blog, reading it through RSS feed as well

  2. James Bower says:

    Sorry for the double post, just wanted to let you know that i think something is wrong with the RSS feed of your blog and you might want to check it out, thanks

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