msbMySpace, a leading social portal, in partnership with MySpace Records and Toyota Motor Sales, USA, Inc., today (May 21) announced the official launch of ‘Rock the Space.’ It’s a competition encouraging unsigned bands or solo artists to submit an original song for the opportunity to score a recording contract with MySpace Records, the company’s full-service independent label. 

Beginning today through July 1, 2009, aspiring artists across the country (U.S.A.) can enter to win the chance by visiting Toyota’s MySpace Music profile for submission details and contest rules http://www.myspace.com/toyotamusic. 

To enter the competition artists must submit an original mp3 demo. All entrants will have the opportunity to create a viral music widget with an embed code to help them spread their music across MySpace and the web. MySpace users can share in the experience by adding the music widgets to their profiles and posting comments on the Toyota Music profile. 

In July, MySpace Records will select five finalists who will be featured on the Toyota Music profile and the MySpace community will vote to select the winner. The five finalists will receive a media allocation to promote themselves with My Ads targeted advertising throughout MySpace. 

The winner will be announced in September and will receive a recording contract as well as a $10,000 musical instrument prize package provided by Fender, the world’s leading guitar manufacturer. The winner’s song will also be available for download on the MySpace Music Home Page. The four runners-up win a MySpace Records Development Deal friends package.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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