jonesbCompanies like LG and T-Mobile can explain with live demos. Close on the heels of arranging a swanky event for its Sidekick LX device with a group of beauties, now T-Mobile has roped in beauty queen Catherine Zeta-Jones for a new ad campaign. 

Earlier, LG Mobile Phones and fashion icon Heidi Klum partnered for an event, “LG Rumorous Night,” to promote the LG Rumor2 handset.

T-Mobile USA has announced today (May 20) a new campaign dedicated to helping people save money on their wireless service, and unveils a “familiar face” to inform customers that T-Mobile has “the coverage you need at the price you want.” 

Catherine Zeta-Jones, is again featured in T-Mobile’s television advertising. In the ads, she prompts people to get a Mobile Makeover in order to help determine if they are currently paying too much for their wireless services, and where to find the best value, based on their individual needs.

“As an avid T-Mobile customer, I’m delighted once again to help T-Mobile carry its message to millions of Americans about the great value they deliver,” Zeta-Jones said. “The Mobile Makeover campaign is a smart way to show consumers that they could save some serious money.” 

T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. It says people can visit T-Mobile retail stores or for a Mobile Makeover, at no charge, by linking customers to BillShrink, an independent third-party service.

“Providing great wireless coverage at a great price is at the heart of what T-Mobile offers,” said Denny Marie Post, chief marketing officer, T-Mobile USA, Inc.

The first television spot featuring Ms. Zeta-Jones will air tonight during the American Idol season finale on FOX. It features a group of Ivy League economists trying to educate homeowners they’re paying too much for their cell phone service, only to have door after door slammed in their face. 

Finally, a homeowner is pleasantly surprised when he opens the door to see Zeta-Jones standing on his doorstep asking, “Do you have time for a Mobile Makeover?” Zeta-Jones will be featured in two additional Mobile Makeover television spots in the coming weeks. 

Online advertising, local radio, out-of-home advertising, retail collateral, and online video opportunities also will carry Mobile Makeover messaging.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

One response »

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