Yahoo! Sites ranked as the top display ad publisher in March with 43 billion U.S. ad views and AT&T ranked as the top display advertiser with 6 billion ad views. The information was released by the research firm comScore on Tuesday (May 12).
Yahoo! Sites ranked as the top U.S. display ad publisher in March with 42.8 billion ad views (13.2% market share) reaching 139 million people online. Fox Interactive Media ranked second with 31.4 billion ad views (9.7%), while Facebook.com captured the third spot with 24.8 billion ad views (7.7%).
AT&T ranked as the top display advertiser in March with nearly 6 billion ad views (1.8% market share), which reached 147 million people online. A significant theme across AT&T’s display ad campaigns in March was the promotion of free camera phones, including the Sony Ericsson W350. Other top display advertisers included Verizon with 5.7 billion ad views (1.8% share), Vonage with 4.3 billion ad views (1.3%) and Scottrade with 4 billion ad views (1.2%).