Adobe Systems today (May 12) announced that global media companies, content delivery networks (CDNs), publishers, and advertising networks are embracing Adobe’s open framework for building custom media players. It’s code-named “Strobe.” 

The new framework will help establish an industry standard for media players and will offer production-ready components to streamline the development process, reducing the time content publishers spend creating playback technologies.

According to Adobe, since Strobe was announced on April 20, 2009 more than 20 companies in the online media space – including Adap.tv, Akamai, Brightcove, CDNetworks, Digitalsmiths, Eyewonder, GlanceGuide, Grab Networks, Incited Media, iStreamplanet, KickApps, Level 3 Communications, Limelight Networks, Multicast Media, Nielsen, Omniture, Panache, PointRoll, ScanScout, Thumbplay, Visible Measures, and YuMe – plan to support the Strobe framework.

Strobe will incorporate media player features found in Adobe Flash Media Server 3.5 software, including Dynamic Streaming to help ensure a high-quality, uninterrupted video viewing experience as network conditions change. 

Also included will be DVR functionality to pause and seek within live video, HTTP progressive delivery support and pluggable support for multiple content delivery networks. Strobe will help media player developers incorporate video quality of service (QoS) features within rich and interactive experiences for viewers. 

With an open framework, the company says, developers can use Strobe software components to add rich functionality such as advertising, user measurement tracking and social network integration – without having to code the functionality directly into the media player. Its architectural design provides an extensible platform that enables developers to use only the parts of the framework they need and assemble plug-and-play software components, from Adobe and third-party providers. 

Strobe is expected to be available, at no charge, in Q3 2009.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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