With updated Photosynth technology integrated with its mapping platform Virtual Earth, Microsoft will encourage businesses to use Photosynth for commercial applications. The company says NASA is using new Photosynth release to work in Virtual Earth and outer space.

Photosynth software analyzes digital photographs and generates a 3-D model by “stitching” the photos together. These models, or “synths,” can be viewed using Silverlight technology across multiple platforms.

Potential applications of the new offering may include:

  • Real estate. Showing homebuyers the inside and outside of properties with interactive views
  • Tourism and hospitality. Giving an early 3-D and interactive view of hotels, resorts, or cities
  • Retail. Enabling customers to see the insides of branches and stores, and browse products
  • Media and entertainment. Allowing media companies to create and share visual projects in a controlled environment, and build campaigns and programs with new media
  • Public sector. Giving citizens detail on public services, buildings, land use, etc.
  • Internal business use. Using unlisted synths for location-based information, such as insurance risk assessment and claim processing 

Virtual Earth offers location-specific features. With the integration of Photosynth into Virtual Earth customers will be able to create detailed 3-D views of anything from places to products and from hotels to homes, says Microsoft.

“This stunning collection of photographs using Microsoft Photosynth interactive 3-D imaging technology provides people around the world with an exciting new way to explore the International Space Station and learn about NASA’s upcoming Mars Science Laboratory mission,” said S. Pete Worden, director of NASA’s Ames Research Center, Moffett Field, Calif.

The commercial update includes new controls that enable users to decide where and how they share synths by making synths public or unlisted on http://www.photosynth.net/. Synths can now include user-defined highlights to showcase key images and to improve navigation.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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