MobiTV and NBC Sports are bringing the 135th running of the Kentucky Derby live to millions of MobiTV subscribers on AT&T Wireless, Sprint, Alltel, and other MobiTV-enabled carrier networks in the U.S.
This year’s Run for the Roses will race across more than 350 MobiTV-enabled devices, carrying NBC Sports’ live coverage of the Kentucky Derby on Saturday, May 2, 2009, beginning at 4 p.m. EDT (1 p.m. PDT).
MobiTV has witnessed a huge demand for live mobile coverage of major sporting events – including the 2008 Summer Olympics, NFL Draft, and iPhone application carrying games of men’s college basketball tournament.
This year’s coverage of the Kentucky Derby is an extension of MobiTV’s efforts to bring its subscribers more content.
MobiTV brings live TV to mobile devices.