SGN, a game developer for iPhone, has opened its network to other application developers, enabling these partners to grow adoption of their games in application market. Others are showing interest. 

Punch Entertainment, a next-generation games developer focused on creating mobile community-based, virally-driven games such as Reign of Swords, and Smallmedium, publisher of eMees Avatar Creator, are the first developers to sign up to this growing network, says SGN.

Last month, Apple had previewed its iPhone OS 3.0 software and announced the availability of a beta software release to registered developers. It provides new Software Development Kit (SDK), over 1,000 Application Programming Interfaces (APIs), and 100 new features.

Explaining the popularity of mobile applications, Apple announced on April 24 that consumers have downloaded one billion applications from its App Store in nine months.

In a related development, BlackBerry App World launched in the United States, Canada, and the United Kingdom on April 1. It provides BlackBerry smartphone users with easy access to games, social networking, and productivity applications on-the-go.  Similarly, Android Market is also an open marketplace for the recently introduced Android-powered devices such as the T-mobile G1.

“With the anticipated launch of the iPhone OS 3.0 and one billion applications downloaded to date, the rush of new applications will be tremendous and it will get harder and harder to stand out of the crowd,” said SGN CEO Shervin Pishevar. 

SGN is a leading game developer for the iPhone with seven original games currently available including Agency Wars, Mafia: Respect & Retaliation, iFun, i(fluff)friends, and iBowl, which have also added Facebook Connect for the iPhone and iPod touch to their functionality. It claims that it has generated more than 12 million downloads of this suite of games.

Through in-game banner ads, SGN will create promotions within their applications that offer users the chance to download partner apps in exchange for points within SGN games.

Players are given opportunities to try other games they may like, and in exchange, they are rewarded within the games they are currently playing. Participation in this partnership is free and partners will split the download revenue, SGN says.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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