TODAY application for iPhone and iPod touch will target consumers looking for news, entertainment, and lifestyle content. The application, introduced by TODAYshow.com and mobile media company Zumobi, will deliver content from one of the leading morning programs in America.
The free application, available now in the iTunes App store, delivers videos, top stories, and photos from popular TODAY topics, including interviews with newsmakers and features on health, food and wine, entertainment, relationships, and fashion.
“This fun new app lets millions of consumers stay connected to the lifestyle content they love, even when they’re on the go,” said Catherine Captain, general manager of TODAYshow.com. “The mobile app also presents another way for marketers to reach our highly engaged audience on another platform.”
TODAY, says Zumobi, is presented in a vibrant design with a zooming user interface that is engaging and simple to navigate. The iPhone and iPod touch application brings TODAY’s digital content to the next level by putting it in the pockets and purses of the show’s viewers.
Users can download the application from the iTunes App Store.
The TODAY app, according to Zumobi, is part of The Zumobi Network, which offers mobile media applications for smartphones.
In addition to interviews and tips from NBC’s TODAY show, the TODAYshow.com site offers a behind-the-scenes blog with anchors and regular expert columns on everything from food and wine to travel, fashion, and relationships, says Zumobi.