In February 2009, 104 million European Internet users visited an online banking property, representing more than one-third of Europe’s total online population. The most popular was French-owned Credit Agricole, followed by Lloyds Banking Group and The Royal Bank of Scotland, revealed comScore yesterday (April 16).
In February, the most popular online banking property in Europe was French-owned Credit Agricole, with 8.9 million visitors, followed by two U.K. properties, Lloyds Banking Group plc (7.3 million visitors) and The Royal Bank of Scotland (7 million visitors). HSBC, the world’s most popular non-U.S. banking property, ranked seventh with 5.3 million European visitors.
Of the 17 European countries individually reported by comScore Media Metrix, online banking usage was highest in the Netherlands, where more than half (52.9%) of the country’s total online population engaged in the activity. Online banking had the lowest reach in Russia, where only 6% of the total online population visited an online banking site in February.
Overall, France had the highest share of online banking customers in Europe with 16.9%, followed by the U.K. (16.4%), Germany (14.3%) and Spain (6.2%).