With an aim to spread its business in the media and entertainment market in India, IBM has signed an agreement with STAR India. The tech major will implement SAP application covering all major business processes of the leading film, TV company. 

The deal aims to increase process efficiency, enabling STAR India to enhance customer experience and drive greater control over net margin, says IBM. The deal also marks a cohesive and systematic approach by IBM India and IBM Hong Kong, demonstrating IBM’s expertise to undertake ERP (enterprise resource planning) implementations particularly in media and entertainment segments.

STAR broadcasts over 60 television services in 13 languages to more than 300 million viewers across 53 Asian countries, says IBM. It controls over 20,000 hours of Indian and Chinese programming and also owns a huge Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat, and Bruce Lee. 

“In addition to IBM’s strong credentials, the team showcased excellent knowledge of our domain and was able to put us at ease from day one. We strongly feel that in order to provide the best customer service, it is imperative to be flexible and agile to the changing needs of the marketplace. The SAP solution, implemented by IBM, will allow us to do that,” says Sanjay Jain, chief financial officer, STAR India.

In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. 

“We are delighted to have made inroads into the media and entertainment space in India,” says Sandip Patel, managing partner, Global Business Services, IBM India/ South Asia.

According to IBM, IBM Global Services works with over 2,200 organizations in India.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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