Blizzard Entertainment, a division of Activision Blizzard, and NetEase.com, a China-based Internet technology company, say that Blizzard’s World of Warcraft will be licensed to an affiliated company of NetEase in mainland China. It’ll be for a period of 3 years following the expiration of the current license agreement.
Both companies had also announced a partnership on Blizzard’s Warcraft III, StarCraft II, and Battle.net gaming platform last summer.
Last year, Blizzard Entertainment had introduced Russian-language version of World of Warcraft, which is a subscription-based massively multiplayer online role-playing game (MMORPG). It allowed European players to buy the game and its expansion: The Burning Crusade, which is localized for Russia. Gamers could also begin playing on dedicated realms with Russian-language support.
This was the fifth European-language version of World of Warcraft, after the English, French, German, and Spanish versions.
Now, it’s being promoted for gamers in China.
“We appreciate the enthusiasm that Chinese gamers have shown us over the years, and we’ve always worked hard, in collaboration with our partners, to ensure that these players receive the same high-quality service and gameplay experiences that we deliver in other regions,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.
“By combining Blizzard Entertainment’s expertise in developing world-class games with NetEase’s strength in online-game operation in China, I am confident that we will be able to deliver the best gaming experiences in the world to our players,” says William Ding, CEO of NetEase.