Device maker Nokia and China’s Internet video site Youku will broadcast the Nokia 5800 XpressMusic Interactive Online Concert on April 19th from Beijing. The webcast of the two-and-a-half-hour concert is part of a campaign created in partnership between Youku and Nokia. 

The online concert will begin at 7:00 pm (GMT +8) on Sunday the 19th, and will be streamed to more than one million expected viewers at

Nokia, according to Youku, invites some of Asia’s hottest artists to perform: JJ Lam from Singapore; Joanna Wang, the band Sodagreen, Da Mouth, Kenji Wu, Deserts Zhang and Chang Csun Yuk from Taiwan; and Jane Zhang and Anson Hu from mainland China.

The mini-site for Nokia 5800 XpressMusic Interactive Online Concert consists of three sections: a live video stream of the concert, an interactive video press room, and a real-time archive for video clips of the concert. 

While watching the online concert, Youku users can choose their favorite angle from 4 different live streams in one window. They can also vote for their favorite performer, and the artist who wins the most online votes will give an encore performance at the show’s end. 

After finishing their on-stage performances, the artists will move to the interactive press room to answer questions submitted by netizens. Meanwhile, all the video clips will be archived in real time for later viewing, informs Youku.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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