Nearly 74% of Japan’s online population visited a site in the entertainment category during February 2009. And Japanese Internet users spent nearly 15% of their total time online on entertainment sites, reveals research firm comScore.

“Entertainment sites, which include online video, TV, and music destinations, continue to be among the most popular sites on the Web,” says Maru Sato, managing director of comScore Japan.

More than 45.7 million visitors visited an entertainment site in February, representing nearly 74% of the Japanese online population. YouTube.com had the largest audience with 21.7 million visitors, representing a reach of 35%. 

Other heavily trafficked entertainment properties included Sony Online (15.2 million visitors), iTunes Software Application (12.1 million visitors), Nicovideo.jp (11.2 million visitors), and Fuji Television Network (7.5 million visitors).

Japanese visitors spent an average of nearly three and a half hours (201 minutes per visitor) at entertainment sites in February, with Japan ranking sixth among the 37 individual countries currently reported by comScore. 

Of the 20 most visited entertainment sites, Nicovideo.jp led the ranking in terms of engagement with an average of 193 minutes spent per visitor on the video site during the month, followed closely by YouTube.com at 187 minutes.

The information was released by comScore yesterday (April 9).

Click here for Top 20 online sites in Japan.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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