yamadaToshiba America Business Solutions (TABS) has appointed Masahiro Yamada as the chairman and chief executive officer (CEO) at TABS, effective April 1. Yamada will be responsible for the overall management of the company in close partnership with Mark Mathews, TABS’ president and chief operating officer.

Yamada’s specific focus will be on the development and deployment of business policy and strategy, supporting the coordination of all aspects of TABS’ relationship with Toshiba TEC in Tokyo. 

Yamada succeeds Toshifumi Matsumoto, who served TABS in the same role for more than a year. Matsumoto will continue in his role as chief marketing executive over the MFP business, supporting worldwide sales and marketing activities, including TABS. 

Before assuming the position of chairman and CEO of TABS, Yamada held various other positions at Toshiba. He was assigned to Toshiba America Information Systems (TAIS) from July 1990 to September 1993, having responsibility for production planning in the Toner Products Division in the United States. 

Yamada was named President of Toshiba TEC Germany Imaging Systems (TGIS) in October 2003 and remained in that role until April 2008, overseeing the company’s pan-European MFP business. 

Most recently, he served as deputy general manager to the Document Systems Business Group at Toshiba TEC Japan with responsibility for overseeing the American and European MFP operations. Yamada began working at the company in 1985. 

TABS focuses on its copiers, facsimiles, multifunction printing products, network controllers, and toner products throughout the United States, Mexico, Brazil, Latin America, and the Caribbean.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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