Netflix, a leading online movie rental service, declares that last week on April 2, it has delivered the two billionth movie since the company’s subscription service was launched in late 1999. 

The mark was reached when a Blu-ray version of Sony Pictures Home Entertainment’s romantic comedy “Nick and Norah’s Infinite Playlist” was delivered to Clay Shannon, a Netflix subscriber in Birmingham, Ala., from the company’s distribution center in Atlanta. Netflix said it is giving Mr. Shannon a complimentary lifetime subscription to the Netflix service.

As part of its diversification strides, late last year Netflix had decided to offer its members movies and TV episodes instantly streamed to their TV via the gaming console Xbox 360 with the New Xbox Experience.

Also, it said consumers will be able to stream movies and TV episodes from the Netflix Web site directly to their living rooms via Samsung’s BD-P2500 and BD-P2550 Blu-ray disc players.

In another arrangement, TiVo, which offers TV services for DVRs, and Netflix have joined hands to provide Netflix and TiVo Series3, TiVo HD, and TiVo HD XL subscribers with the ability to have movies and TV programs streamed from Netflix to their TVs.

Earlier, Netflix signed separate agreements with the CBS Television Network and Disney-ABC Television Group to allow episodes of a number of TV shows to be streamed at Netflix. The two deals added to a growing library of 12,000 choices that Netflix members could watch instantly on their PCs and TVs as part of their subscription plans and without impacting the number of DVDs they receive.

According to the company, it now serves more than 10 million subscribers and ships approximately two million of its “iconic red mailers” per day from 58 distribution centers spread geographically across the United States.

The two billion deliveries were generated from a DVD library that now spans more than 100,000 titles, including more than 1,300 that are available in high-definition on Blu-ray, says the company.

When Netflix launched its subscription service on September 23, 1999 from a lone warehouse in San Jose, Calif., the title count was just over 2,000. It took the company eight years to achieve one billion shipments, in February 2007, and a little more than two years to deliver the next billion.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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