Going by its February announcement, Yahoo! Mobile for the Web is now available for over 300 devices with HTML-enabled mobile browsers. The application is available at http://new.m.yahoo.com, while the Yahoo! Mobile iPhone app is at the Apple iPhone App Store. 

According to Yahoo!, it’s an open and personalized mobile starting point to the Internet, on both the mobile Web and as an Apple iPhone app, allowing consumers to discover, stay connected and stay informed through their mobile devices. 

The company will also preview the soon-to-be-launched Yahoo! Messenger app for the iPhone.

Both are currently available in eight countries across Europe, Asia and the Americas, including the U.S., Canada, the U.K., Germany, France, India, Indonesia, and the Philippines, with additional localized versions expected to come in the subsequent months.

Yahoo! Mobile offers an open environment within which consumers can bring together their favorite content and services from across the Internet. Consumers can discover through results from Yahoo!’s mobile search and editor-selected content, and stay connected with access to email and social networks, as well as instant messaging, address book and calendar tools. They can bring together content – websites, sports teams, news sources, RSS feeds, weather, stocks, horoscopes and more – into a single location.

The new Yahoo! Messenger application will target iPhone users in the U.S. Features include the ability to send and receive instant messages, exchange photos, add contacts, change status, send emoticons, and stay logged in an idle state when using other applications on the iPhone.

Yahoo! Mobile for Web will feature display advertising, allowing consumers to interact with these rich media ads. The ad functions include send to a friend, locate a dealer, clicking to call the advertiser directly or the ability to learn more information about the advertiser’s offer.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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