GoldSpot Media, which provides mobile interactive advertising solutions, and Solid Ground Communications, a mobile proximity marketing services player in Central Europe, have launched an interactive mobile movie trailer.
It’s for Universal Pictures’ release of “Fast & Furious” in Germany.
Interactive trailers for this movie are available for download free-of-charge to Bluetooth-enabled mobile phones at select cinemas and other public locations throughout Germany.
The interactive trailers offer the mobile viewer a one-click access to “Fast & Furious” sweepstakes contest and allows them to purchase movie tickets for upcoming screenings of the film in select cinema chains in Germany.
The trailers are created using GoldSpot Media’s miSpot interactive advertising technology and delivered via Solid Ground’s b-LAN Bluetooth cinema network.
Starring Paul Walker, Vin Diesel, Gal Gadot, and others, the action thriller is scheduled for release April 3.