As Microsoft is going bullish to push its Windows phone paraphernalia in the market, it’s drawing more industry support. While EA Mobile, MySpace, and Isaac Mizrahi are among early supporters of Windows phones, new Windows phone applications are now available.

As Microsoft wants to connect the PC, Web, and phone, it’s getting more support for Windows Mobile 6.5 and Windows Marketplace for Mobile as well as new applications for Windows phones, says the company.

Joining a list of mobile developers, EA Mobile and MySpace announced plans to deliver Windows phone applications through Windows Marketplace for Mobile.

In fact, MySpace has decided to support Microsoft Windows Mobile and Microsoft Silverlight. The new MySpace mobile application, available this summer, will run on Windows phones and utilize Silverlight, Microsoft’s free browser plug-in for rich Internet application (RIA) experiences, into the MySpace Open Platform.

In his keynote address at International CTIA WIRELESS 2009, Robbie Bach, president of the Entertainment and Devices Division at Microsoft, will introduce an alliance with two design houses through which fashion designer Isaac Mizrahi will demonstrate ways people can customize their Windows phone to fit their personal style.

“Phones are just as much a fashion statement as the clothes you wear,” said Mizrahi, fashion designer and TV personality. “As a designer, I’m excited to team up with Microsoft to bring forth fresh and funky new ways for people to make their Windows phones a part of their personality. Cast aside your old black phone, and make this year about color and fun.”

Companies in different categories of mobile applications have come to offer applications through Windows Marketplace for Mobile. They include, The Associated Press, CNBC, Developer One Mobile Software, EA Mobile, Facebook, Gameloft, Glu Mobile, Handmark, Ilium Software Inc., Jeyo Inc., Kinoma, LiteScape, Magmic Games, Melodis Corp., MySpace, Namco Networks, Netflix, Pandora, PhatWare Corp., Resco s.r.o., ShoZu Inc., Sling Media Inc., SBSH Mobile Software, Spb Software, Web Information Solutions Inc. and Zagat Survey. 

Resulting applications will provide new gaming, social networking, media, utility and personal productivity experiences for the next generation of Windows phones. Windows Marketplace for Mobile, available later this year, will provide another venue for people to get the applications they want on their phone. Current Windows phone users already have access to more than 20,000 applications through multiple distribution partners, says Microsoft.


About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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