The U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12% versus January. However, the number of Hulu video viewers went up 42% in February. YouTube still leads with 41% of online videos viewed and just under 100 million unique viewers. The findings come from researcher comScore.
In February, Google Sites continue to rank as the top U.S. video property with 5.3 billion videos viewed (41% online video market share), with YouTube.com accounting for more than 99% of all videos viewed at the property.
Fox Interactive Media ranked second with 463 million videos (3.5%), followed by Yahoo! Sites with 353 million (2.7%), Hulu with 333 million (2.5%) and Microsoft Sites with 259 million (2.0%). Hulu climbed two positions in the ranking to #4, after experiencing a 33% jump in video views on the heels of its Super Bowl commercial at the outset of the month.
More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69% of those who watched video.
Fox Interactive ranked second with 53.8 million viewers, followed by Yahoo! Sites (41.8 million), and Hulu (34.7 million). Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January, growing 42% to 34.7 million viewers.
Other major findings:
- 75.5% of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 312 minutes of video (more than 5 hours)
- 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer).
- 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer).
- The duration of the average online video was 3.5 minutes.
The data was released by comScore Tuesday (March 24).