The number of people using their mobile devices to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people, 22.4 million (35%) did so daily; more than double the size of the audience last year, reports comScore.
In January, 22.3 million people accessed news and information via a downloaded application. Maps are the most popular downloaded application with 8.2 million users, while search was the overwhelmingly favored use for SMS-based news and information access, with 14.1 million users. Overall, 32.4 million people used SMS to access news and information in January.
Young males are the most avid users of mobile news and information, with half of 18 to 34-year-old males engaging in the activity. The mobile Internet is also quite popular among females in the 18 to 24-year-old demographic, with 40% accessing it at least once in January.
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That’s because it’s much more easier and convenient than bringing a laptop around. Some kids even use their PSPs to browse the net. But the mobile is really the easiest and most convenient way of surfing the net.