Bebo wants to compete with the big fish in the social networking ocean. So AOL People Networks has launched Bebo in different European territories. It has also roped in emerging media brands AlloCiné, Clipfish, Telecom Italia owned Yalp!, Diagonal View and Preview Networks’ Filmtrailer to its Open Media Platform. 

Bebo forms part of the AOL People Networks business unit.

It says Bebo’s Lifestream platform provides users a simple way to connect and keep up with others irrespective of the medium, be it on YouTube, Flickr, Twitter, Facebook, Myspace or another site. 

It’s now translated in French, German, Italian, Spanish and Dutch. Bebo users are already there in the U.K., U.S., Ireland, Australia, New Zealand, Canada and Poland and it claims to have more than 22 million unique visitors worldwide.

As regards Spain, the most popular social networking property in Spain was Spanish site Tuenti.com, which attracted 5.6 million visitors in Dec. 2008. With the introduction of Spanish language interface, Facebook could manage second position. It grew to 4.3 million visitors in December. The data was released last month by research company comScore. It details the social networking reach in different European countries.

Recently, Facebook has taken a series of steps to increase users involvement in the social network. The Facebook Principles will guide the development of the service, and Statement of Rights and Responsibilities that make clear Facebook’s and users’ commitments related to the service. 

“The social networking audience is growing rapidly and our new sites will allow local users to connect with other users, entertainment and brands, both globally and locally,” said Nicole Vanderbilt, VP International, Bebo.

On Bebo, says the company, users connect with both existing friends and with other users who share common interest and similar tastes. Through the Open Media platform and the Lifestream, they can discover and share the media they love wherever it lives. 

According to AOL, with the new international expansion, the social network is adding several channels of premium entertainment content from major local and global entertainment brands and emerging media companies. 

Further, to increase viral opportunities for media owners and publishers, Bebo has created a “Share on Bebo” button for publisher sites, allowing a two-way conversation between the publisher and Bebo platform. 

When a user shares their favourite media content, a status update will appear in the user’s “sayings” and in their “Lifestream”, virally spreading the news to their entire network and driving traffic back to the media owner or publisher.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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