A report by researcher comScore in Europe reveals that those exposed to online ad campaigns in Europe were 72% more likely to visit the advertiser’s website. And 94% more likely to conduct a trademark search query on the advertiser’s brand, compared to Internet users who were not exposed to the campaigns. | More findings
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The statisitcs show that the online advertising world will soon outnumber the marketing spent on local type advertising in the USA in the near future. Hard to believe that so much money can be spent on advertising dollars online. However, if you really think about it, in relation to the economy, more people are at home now, than since the days of the great depression. This means more people trying to make it online, and therefore more advertisng exposure around the globe.