AMD has launched the ATI Radeon HD 4770 graphics processor, a product based on 40 nanometer manufacturing process for the desktop PC market. Its launch price is $991. The card is an addition to the ATI Radeon HD 4000 series.
Continuing its focus on the PC and content markets, AMD has recently joined hands with Sony Creative Software to deliver video producers a new hardware platform on PCs and workstations. The objective is to combine the capabilities of AMD processors and Sony Vegas Pro 9 software for improved production environment for digital filmmakers.
The new card, says AMD, features third-generation hardware support for the latest DirectX 10.1 games like Battleforge, HAWX, S.T.A.L.K.E.R Clear Sky and Stormrise, delivering higher game performance and improved visual quality when compared to DirectX 10.
Leading chipmaker Intel is also focusing on gaming market. Intel Graphics Performance Analyzers (GPA), a suite of software tools created in support of the Visual Adrenaline developer program, will enable PC game developers to analyze and optimize game performance on Intel Integrated Graphics.
And NVIDIA is offering its Quadro FX 4800 graphics card to Mac Pro users. It promises significant boost in graphics performance. Target user segments are architecture, content creation, science, and medicine. It comes with a price tag of $1,799, and will be available starting May 2009.
AMD card makes use of the GDDR5 memory technology, providing high data rates for fast game performance. So gamers looking to get the most value out of their graphics hardware investment can scale their performance using ATI CrossFireX technology, allowing a second ATI Radeon HD 4770 card to be added for a near-linear increase in performance, AMD suggests.
The new card will allow users to enjoy HD digital content with visual fidelity. It will help enhance the definition and clarity of lower resolution media, and through the second generation AMD Unified Video Decoder (UVD 2.0) technology, users can be assured of smooth video playback, crisp images, and vibrant colors on all HD content including Blu-ray discs, says AMD.
With support for HDMI, picture-in-picture (PiP), and the latest HD audio technologies like 7.1 surround sound, the new graphics card promises to enable a cinema-quality home entertainment experience.
